Niche blogs are getting more and more popular everyday due to their effectiveness. If you don’t know, a niche blog is a blog that is targeted towards a specific audience (aka niche). For example, you can create a niche blog about dog training that talks only about dog training related topics.
You might be thinking – wouldn’t it better if I just create one blog and target all of the markets from that same blog? Well, it depends. If you want to create just one blog that is going to talk about, let’s say – stock market, home improvement, business development, parenting, entertainment, health and so on – you are going to need a lot, and I mean A LOT of content. It will be extremely difficult for you to manage all that, especially if you’re working alone.
So, without further ado, here are the top 5 benefits of starting a niche blog.
1: Easy Management
Like I said above, if you have a blog that is about one specific topic, it’s much easier to manage all of your activities like content planning, content writing, promotion, analysis and so on. Once you get in the habit of writing let’s say 3 posts a week, it will be easier for you to consistently produce good content. This is because once you start writing about a specific topic consistently, you will get more interested in that topic and you will do even more research about that topic; and as a result, you will find lots of new ideas/sub-topics to write about.
2: Free or Low Cost
Starting a blog doesn’t cost you a dime. If you’re just starting out, you can create free blogs on platforms like Blogger or WordPress. There are also free themes available for both of these platforms, which you can use to create nice-looking blogs without doing any programming.
Alternatively if you have some money to invest, you can buy your own domain name and hosting from companies like NameCheap, BlueHost, HostGator etc. You can also hire a website designer to create a custom website template for your blog; or you can buy a template from online marketplaces like TemplateMonster or ThemeForest. Investing a little money in your blog’s domain and hosting is always recommended, as it gives you a lot more control over your blog. Also it helps you look like a professional blogger.
3: User Interaction
Unlike a company website, a blog is more interactive. A blog gives you an opportunity to communicate with your audience on a regular basis through your blog posts. Your blog readers can share their thoughts through comments. This is a good way to build relationship with your readers. Apart from comments, you can also give your readers an option to share your content on social media sites to get even more eyeballs to your content. This is another way to make your blog popular, which also allows you to build a strong social media profile.
Running a niche blog is like running a small business. In the beginning, it takes time to get some eyeballs to your content. But as you keep publishing content and keep adding value, you will start seeing a gradual increase in your blog’s traffic and authority. If you’re publishing high quality content, it will probably get mentioned on some authority sites/blogs in your market, which will give a nice boost to your credibility and will also make your blog look trustworthy and authoritative to search engines.
5: The Money
I saved this for last for a couple of reasons. Many people who start a niche blog try to make money off of it from day one. This is probably the biggest mistake they make, and this is why many of the niche blogs don’t succeed. Even if you’re starting a niche blog to generate revenue, your first priority should be to create high quality content on a regular basis and provide value to your readers. Otherwise you will end up looking like a spammer and not make any money at all (you don’t want that, do you?)
So, what are your thoughts about niche blogs? How was your experience when you started your blogs? Let me know in the comments below.