SEL 20200214

Google video on SEO. Google has posted a 3-minute video named SEO Explained, it goes through on page SEO, multimedia SEO, black hat SEO and how to use Search Console…

Read More »

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding…

Read More »

The Benefits of Setting up an Email Affiliate Marketing Program

If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can bring in terms of lead generation and customer acquisition, while…

Read More »

Your 5 biggest Google Ads challenges & how to solve them

Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected…

Read More »

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search,…

Read More »

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words….

Read More »

3 Ways Affiliate Marketing Can Benefit Social Media Influencers

If you’ve spent any time on the internet, you probably already know why affiliate marketing works. This powerful marketing method serves as an online referral program, where a trusted influencer…

Read More »

New chart annotations make Google Ads’ change history reports much easier to navigate

Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below…

Read More »

The Power of "Is": A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came…

Read More »

The Ultimate Guide to B2B Affiliate Marketing

Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Today, we’ll be covering all things affiliate marketing – from how this…

Read More »