Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search,…

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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words….

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3 Ways Affiliate Marketing Can Benefit Social Media Influencers

If you’ve spent any time on the internet, you probably already know why affiliate marketing works. This powerful marketing method serves as an online referral program, where a trusted influencer…

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New chart annotations make Google Ads’ change history reports much easier to navigate

Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below…

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The Power of "Is": A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came…

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The Ultimate Guide to B2B Affiliate Marketing

Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Today, we’ll be covering all things affiliate marketing – from how this…

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15 Techniques to Activate Your Affiliates

Running an affiliate program for a business is a full-time effort. And if you’re planning to grow your affiliate program’s impact on your total revenue, you need to implement a…

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Tips on Maintaining Long-Term Affiliate Relationships

Tips on maintaining long-term affiliate relationships. If you’ve already got a well-oiled affiliate marketing machine running on behalf of your business, you know that it’s one of the very best…

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How Affiliate Marketing Can Help Increase Conversion Rates

Have you considered affiliate​ marketing​? By fusing a few tried-and-true sales strategies with modern marketing game-changers, affiliate marketing helps companies grow conversion rates exponentially. Today, we’re diving into the specifics…

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4 Tips for Building a Profitable Affiliate Website

Do you want to make residual income with affiliate marketing? If so, you’re not alone. Statista estimates that by the year 2020, affiliate spending in the United States will reach…

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