An article published in the New York Times states that that the number of bloggers between the ages of twelve and seventeen has been reducing dramatically. The study uses this statistic to pose the question of whether or not the entire blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Is blogging, specifically in the world of online marketing and internet sales, dying? If it turns out to be real, what does this imply for internet marketers and the field of sales?
The first thing we figured out is that blogging is not dying, particularly when it pertains to the field of online communication. First of all, the statistic of kids between the ages of twelve and seventeen blogging less isn’t going to mean that blogging is going away. The reality is that people in this age bracket are simply migrating over to other forms of social media like Facebook and Twitter. Facebook offers members a chance to write notes which can double as blogs and allows the user to control who can see what they write. Adults are a good deal more likely to start websites than young people are, especially because things like parental consent are not an issue.
Additionally, we should consider the undeniable fact that blogging is difficult. Blogging isn’t a one-time action. If a person within the marketing community needs to make money on the web, blogging is a great way to do that, but you need to be willing to commit to the activity. When blogs experienced a tremendous surge of popularity between 2004-2006 lots of online marketers jumped right onto the blogging bandwagon, believing that they could swiftly create sites that looked like blogs, put up some advertising, and be done with their work. Most of the people who experimented with this found very quickly that the only way to make real income via blogging was to always be updating their sites with brand new information. This is the reason that lots of internet marketers have stopped employing blogging as a primary income source.
Google continues to be working hard to give punishment people who have uploaded stolen content to their blogs and sites. This means that each day, Google de-indexes more sites. With so many blogs falling off the radar, it would be easy to assume that blogging is dying but these sites are just being shut down.
The actual truth is that blogging remains alive. Blogging is just being far better regulated which makes it harder for people to earn money through these mediums. Blogging isn’t going anywhere. It’s simply coming into its own for exactly what it truly is, a connecting tool.