By now you have probably heard lots of people say that e-mail marketing is how you truly earn your money. The best approach is to build a small product and then sell it for a low price, or even give it away, so that you can collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people. The way of thinking here is that people on this list will probably already trust you to offer something good and worthwhile, and that means that they are a lot more likely to purchase things from you in the future when you contact them. However, there are some good and not-so-good strategies for e-mail marketing.
One of the very first things that you need to realize is that just because someone signs up for your list does not mean that they want to hear from you every single day. Even when you only send out content and suggestions, people still don’t want to hear from you every single day. It’s a lot better to send out a lot fewer e-mails packed full of great and useful content than it is to send out a dozen e-mails with only halfway readable or usable information. It is the level of quality, not the number that matters.
Be sure to provide more than just stuff that will make you money. The more you provide to your readers for free, the more likely they are going to be to buy anything that you want to sell to them. Offering up facts and elements that they can use for free will prove that you truly care about them and not only your profit margin, but you already know that. While we know it is tempting, you need to resist the urge to put even one affiliate link into every e-mail you send out.
Promote products and solutions made by other folks. This does a couple of things for you. It demonstrates to the recipients of your list that all you want to do is guide them and build goodwill among the people you are sending mail to. It helps you create a relationship with another person and potentially promote your stuff to their lists. This can help you to build an even greater audience and generate more profits.
If you aren’t supposed to send out lots of e-mails, how exactly are you supposed to do all of this? Build an ezine. Ask people to check out your newsletter and then treat it as exactly that. This will help you do a few things within your newsletter that you would otherwise be attempting to do in a bunch of different e-mails. Newsletters are also not nearly as likely to be unsubscribed from a list that just sends out standard e-mail messages all the time.
Think of it this way, if you would unsubscribe from your list, then you have to understand that others are going to unsubscribe from you. Never send out anything to anybody else that you wouldn’t want to receive in your e-mail inbox. If you abide by this common sense, there is no reason you shouldn’t be able to earn quite a huge profit by e-mail marketing.