Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day. Please…

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Majority of consumers want standards and tougher action against review fraud

Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity. Please visit Search Engine Land for the full article. Search Engine Land: News & Info…

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Google Ads offers more granular conversion actions for leads and sales

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how…

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SEL 20200217

2020 Path A: Lack of clarity leads to little change from search marketers. This outcome seemed like a real possibility in the first week of January as California enacted CCPA…

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Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that…

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SEL 20200214

Google video on SEO. Google has posted a 3-minute video named SEO Explained, it goes through on page SEO, multimedia SEO, black hat SEO and how to use Search Console…

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The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding…

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Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search,…

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Your 5 biggest Google Ads challenges & how to solve them

Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected…

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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words….

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