Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC,…

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How to audit sites inside corporate networks

Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy. Please visit Search Engine Land for the full article….

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Google brings bidding to Local Services Ads

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO,…

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The rise of reputation experience management

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes. Please visit Search Engine…

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Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Please visit Search Engine Land for the full article. Search Engine Land: News &…

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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Please visit Search Engine Land for the full article. Search…

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Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit Search Engine Land for the…

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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Please visit Search Engine Land for the full article. Search Engine…

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Did Google just hint at an authority profile?

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Please visit Search Engine Land for the…

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A new era has arrived in local search: Google’s Local Trust Pack

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article. Search…

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